Call BOSS

Issues
Dealerships spend thousands of dollars each month in advertising

• A high percentage of the ad dollars are not measurable in terms of result produced.
• Half the ad dollar creates phone traffic of which the vast majority will never show up.

Opportunities
Applied concepts has created a way to:

• Measure effectiveness of all advertising sources and fine tune them to improve results.
• Track and record 100% on your phone-ups.
  Then monitor and improve your sales peoples´ ability to convert more of them into show ups.

The Applied Concepts Solutions
Call BOSS allows the dealer to track, monitor and record every incoming sales phone call.

In a nutshell, you are provided a series of unique toll-free phone numbers that you will insert into your ads. You can place these toll-free numbers in as few or as many ad sources as you want. When your customers call using these toll-free numbers, Call BOSS tracks the source of the calls and records them. Then it presents this data in easy-to-use reports that are contained on-line at the Call BOSS portal.

For Ad Measurement

• In real time, you can see which calls come from which ads. You can listen to the calls to determine their quality.
• Try a new marketing campaign that you ordinarily would not because you couldn’t prove it would work. Now you can!
• Use Call BOSS reporting to negotiate better rates with your advertising sources.

For Phone-Up Accountability

• Get real-time reports of all phone ups including name and number.
• Be able to listen to the calls for evaluation and training.
• Call BOSS creates a competitive edge by notifying you who called in affer hours.
• Call BOSS creates more sales opportunities by having poorly handled phone-ups called back by a manger even after the prospects hang up.

The Program Includes

• Complete training and support
• Instant accessibility of advertising data
• Toll-free numbers or local numbers (local numbers available in the lower 48 states)
• Multiple phone activity, call source and advertising campaign reports
• Call recording
• Caller names and addresses for follow up
• CRM integration
• “Push to Talk”
  

Summary
Create a competitive advantage in your market-place and stay ahead of the competition or get Call BOSS to keep up with the competition.

As never before, squeeze the maximum out of your advertising and phone-up traffic.

Opportunity doesn’t knock… IT RINGS!!!™