Cost of lost Phone Ups

Ask yourself . . .  ‘Are my phones MAKING me money or COSTING me money?’

You spend a lot of money to make the phone ring and to create floor traffic.  NADA says that sales consultants convert about 10% of the phone up traffic into appointments.  Increasing the number of phone up appointments means:

1. Phone ups are likely to show up.
2. Prospects make your store visit their most important shopping visit.
3. Grosses increase because a positive relationship began on the phone.

Example

	Untrained Salespeople can average 10% appointment ratio	vs	Applied Concept’s clients can average 30% appointment ratio
	Phone-Up Leads Per Month 200     # of Appointments 20     Arrivals 10     Sales (50% close ratio) 5		Phone-Up Leads Per Month 200     # of Appointments 60*     Arrivals 30     Sales (50% close ratio) 15
	*You can triple appointments from your current volume of phone ups!

The Bottom Line

	5	Sales	15
	$1,500 $7,500 $90,000	Gross Per Unit Gross Per Month Gross Per Year	$1,500 $22,500 $270,000

Based on this example, this store sold 10 more units per month and created $15,000 in gross because the sales consultants maximized every phone up.

Opportunity Doesn’t Knock . . . It Rings®