Target Marketing Program

Increase floor traffic using manufacturer supplied mailing lists.

Issues

• Manufacturer marketing departments provide list of names of current/past owners who, based on statistics, will be entering a 'trade cycle' for possibly another vehicle of the same class. Most dealers have no process in place for converting them into floor traffic.

Objectives

• Convert these 'trade cycle' names into floor traffic for sales.
  
• Takes little time on the part of the sales teams.

The Applied Concepts Solution

Target Marketing Program - Definition

Phone call solicitations to the list names determining their interest in possibly acquiring another vehicle in the near future.

The Strategy

• You provide us with the list of 'trade cycle' names you would like us to contact. Note: Because of mailing list wrong numbers, and Do No Call Registry, the 'contactable' names is usually 50 to 75% of the original list that was provided.
  
• The actual phone call solicitation focuses on determining the persons interest in exploring the possibility of acquiring a new vehicle in the near future for those that are interested.

The Reporting

At the end of each day's phone calling, you will receive a cumulative Daily Actions Report including names and phone numbers of those people called who:

• Stated that they were interested in possibly acquiring a new vehicle in the near future.

The Mechanics

After Applied Concepts, Inc. receives the list manifest, it will be:

• Washed against the Do Not Call Registry.
  
• Called at least three times over various hours of the day.
• Sent to you via Daily Action Reports.

Summary

We give no incentives to our surveyors for getting a prospect to say they desire contact from the dealership.

The Target Marketing Program's job is not to sell a car over the phone. It will, however, position the dealership sales consultant to make a phone call on a person who did express some interest.

Applied Concepts Inc.'s entire business is dedicated to the success of the automobile dealer. All of our core competencies revolve around using the phone to help the dealer increase floor traffic.

Opportunity doesn’t knock… IT RINGS!!!™